When we saw this announcement come across our desk, we got pretty excited. Why? Our Founder is a little (ok a lot) obsessed with KLM’s Miniatures. If you’ve ever boarded a KLM flight and sat in business class, you’ve received a Delftware miniature and they’ve been doing this since the 1950s. The houses are replicas of exceptional buildings in the Netherlands. The number of houses in the collection has corresponded with KLM’s age since 1994.
The latest addition to the series this year will be the first store of Douwe Egberts in Joure, Holland. In addition, KLM will be serving Douwe Egberts’ sustainable UTZ-certified coffee on all its European and intercontinental flights beginning Sunday, October 28.
Of course, there will be a new house in celebration of its 99th anniversary: De Witte Os.
De Witte Os is a phenomenon in Frisian Joure. In this shop, grocer Egbert Douwe laid the foundation for the well-known Douwe Egberts brand of today. But this did not go without a struggle. De Witte Os today serves as a museum that is part of Museum Joure. They restored the historic building to what it once was: a beloved grocery store.
There miniature houses have become desirable collectors’ items and have generated a lively trade amongst passengers. Trade you my bag of mixed nuts for your mini house anyone?
all images // courtesy of KLM