After a successful launch party for RAREFORM’s collaboration with renown artist Tyler Ramsey in their artist series ‘Art Lives’, Lamar Advertising Company has placed Ramsey’s one-of-a-kind billboard on display on Sunset Boulevard in Los Angeles. The launch party, attended by over 700, celebrated Ramsey’s collaborative work with TOMS and RAREFORM, and was held at CTRL Collective in Playa Vista where Ramsey is artist-in- residence.
Notable attendees included actor Armie Hammer and TOMS founder Blake Mycoskie. RAREFORM, a sustainable lifestyle brand creating bags and accessories from upcycled billboards, launched its Art Lives series in October, with the goal being to bring the story behind each of their pieces to the public and to give customers a chance to have one-of-akind, affordable, usable art. RAREFORM chose to work with Ramsey for his bold artistry and desire to live uniquely. Stay tuned because Ramsey’s billboard will be made into limited edition Art Lives backpacks.