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Lexie Komisar, Peter Boyce, Stephanie French

The New Museum Teams Up With Ruinart for Mixed Reality

Last night, Ruinart champagne and the New Museum celebrated its upcoming Ruinart x NEW INC “Forever First” Mixed Reality Pop-Up with a private viewing of the exhibit before it officially opens to the public on Friday, January 24 for a limited run over two weekends.

The evening brought together art world elite, fashion insiders, and tech leaders to preview the virtual reality project Tree and the never-before-seen augmented reality experience Dawn Chorus. The immersive projects were created by emerging artists who are members of the museum’s esteemed cultural incubator, NEW INC, which Ruinart has supported to showcase artistic works that are defined by original thinking and being first in their field.

Guests enjoyed Ruinart’s Blanc de Blancs and Rosé champagnes as the museum’s iconic Sky Room was transformed into an exploratory lounge.

Attendees included Timo Weiland, Erica Choi, Olivia Lopez, Ariel Adkins, JiaJia Fei, Scott Albrecht, Hannah Levy (artist), Reese Donohue, and Nicola Vassell.

The pop-up will be open to the public Friday, January 24 – Sunday, January 26 and Saturday, February 1 – Sunday, February 2 and available to all museum ticket holders on a first come, first serve basis. You’ll also be able to purchase Ruinart Blanc de Blancs and Rosé champagne to enjoy while you step into the artworks.

Check out some snaps from the evening!


photos// Matteo Prandoni/BFA.com