Storefront: Public Fiction at MOCA

​storefront: is a project that invites artists and artist collectives to inhabit the anteroom space of The Marcia Simon Weisman Works on Paper Study Center on the plaza level of MOCA Grand Avenue. It is an opportunity for MOCA to reimagine what it means to be “the artist’s museum” in a city filled with artist-run spaces and initiatives. Public Fiction was founded by Lauren Mackler in 2010 as a project space in the Highland Park neighborhood of Los Angeles. Experimenting with the idea of the exhibition as a medium, Mackler and a rotating cast of collaborators present roving, three-month exhibitions with related talks, film screenings, secret restaurants, concerts, and performances that culminate in a published journal. At MOCA, Public Fiction takes the new installation of MOCA’s permanent collection as a starting point for a series of performances, lectures, and artist-driven interventions, all of which will become the content for a publication.