{"id":7663,"date":"2016-07-13T12:26:16","date_gmt":"2016-07-13T12:26:16","guid":{"rendered":"http:\/\/artzealous.com\/?p=7663"},"modified":"2016-07-14T20:54:55","modified_gmt":"2016-07-14T20:54:55","slug":"bringing-art-to-millenials-with-tze-chun-of-uprise-art","status":"publish","type":"post","link":"https:\/\/artzealous.com\/bringing-art-to-millenials-with-tze-chun-of-uprise-art\/","title":{"rendered":"Bringing Art To Millenials with Tze Chun of Uprise Art"},"content":{"rendered":"

If you\u2019re like any of us here at Art Zealous, going to see a gallery show or art fair is an event that occurs regularly. But how often do you actually purchase a piece from a Chelsea gallery? For the majority of us millennials, the answer is probably never\u2014the sticker shock alone is enough to make you regret looking at the price tag, let alone trying to figure out a way to finance the purchase.<\/p>\n

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However, one website is on a mission to help the rising generation of art buyers start their collections. Remember Tze Chun who we featured in our look at women killing it in the arts<\/a>? Her five-year-old online art gallery Uprise Art<\/a> is aiming to tap into the art-buying aspirations of millennials. And she\u2019s onto something big\u2014millennials are forecasted to spend $1.4 trillion annually by 2020 and inherit $30 billion in the years afterward, according to the New York Times<\/a>. Clearly there\u2019s a prime opportunity to entice the newest art buying class.<\/p>\n

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Chun\u2019s site is providing approachable opportunities to purchase art pieces\u2014ranging from $100 to $20,000\u2014through installment plans and a carefully curated website that tempts \u2018just another five minutes of browsing\u2019 with its clean and beautiful design.<\/p>\n

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Curiosity sparked, we gave Tze a call to hear more about her foray into arts tech, capturing the millennial buyer, and her experience curating her own collection. Check out examples of available art pieces dispersed throughout.<\/p>\n

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\"Jessica
Jessica Simorte “Untitled (Bossy Color),” Photo\/\/Uprise Art<\/figcaption><\/figure>\n

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For those who don\u2019t know could you talk about Uprise Art?<\/strong><\/p>\n

We are an online art gallery. We describe ourselves as the art gallery for the next generation of art collectors. We\u2019re focused on helping people who are new collectors or are just starting their collections. We sell one of a kind originals and artist original prints and photographs. Nothing is over an edition of 20.<\/p>\n

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When I started the gallery, I wanted to support the way that artists create their own work. At the time (2011) there were 20×200<\/a> and a few other companies were creating platforms for print works. Artsy<\/a> was ramping up. I felt like companies like 20×200 didn\u2019t cater to artists working in unique mediums and those looking to sell originals.<\/p>\n

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We now work with more than 150 artists. We have to try to maintain the gallery relationship with our artists and our collectors. We help artists not only financially but also with positioning them in the market, offering them feedback and also becoming friends of their practice. On the collector side, we pride ourselves as being accessible and friendly and more affordable than many brick and mortar galleries.<\/p>\n

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We’ve\u00a0had a number of artists go on to be picked up by great galleries. We\u2019re curated to a point where very well established\u00a0galleries are looking to us as feeders. We help identify emerging artists through studio visits and keeping our finger on the pulse of what\u2019s going on.<\/p>\n

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\"Robert
Robert Otto Epstein “8Bitterized + 49,” Photo\/\/Uprise Art<\/figcaption><\/figure>\n

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Does Uprise Art have any upcoming events readers should check out?<\/strong><\/p>\n

We’re having\u00a0our Summer Salons [every other Thursday] where we\u2019ll be hosting the artists in our showroom with pieces by them for collectors to see and to engage with in person.\u00a0Our next Summer Salon is next Thursday, July 21<\/span><\/span>, from 6\u20138 pm<\/span><\/span>, at our showroom, 264 Canal Street, Suite 4W. The featured artist will be Robert Otto Epstein<\/a>.<\/p>\n

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Was there an impetus experience in your time before Uprise Art where you saw niche in the market?<\/strong><\/p>\n

I\u2019ve been in New York for 14 years. I went to Columbia for undergrad and graduated in 2006. At the time Columbia was very much a feeder for finance\u2014a lot of people went straight on to be consultants or go to law school. That comes with a certain pay grade but also a very large soul-sucking time commitment. I was in the\u00a0art history department. A lot of people in New York apartments were buying nice furniture or going in on a Hamptons time shares but there was something philanthropic and cultural\u00a0that they were missing. They were very much interested in it but didn\u2019t have access to it.<\/p>\n

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A lot of times it’s\u00a0not the finances but the mental barrier to entry. A lot of people who\u2019ve never bought art before feel nervous or unprepared to spend money on original art because they don\u2019t know what\u2019s it worth or if this is what they should be buying.<\/p>\n

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How do payment plans work?<\/strong><\/p>\n

Anything under $1,000, you can pay $50\/month or you can pay 10% of the list price per month. For works over $1,000 you can pay 5% of the list price every month or 10% of the list price per month. For a piece for that\u2019s $12,000 you could buy it over the course of 20 months. [You] can have it in your home while [you\u2019re] paying it off.<\/p>\n

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\"Ward
Ward Roberts, “Court14- Hong Kong 2012,” Photo\/\/ Uprise Art<\/figcaption><\/figure>\n

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What has\u00a0your experience been buying art? Did it affect Uprise Art in any way?<\/strong><\/p>\n

I was surrounded by artists and was an art history major and did visual arts all the way through college. I had a few original pieces, but those were pieces that I didn\u2019t buy through a brick and mortar gallery in Chelsea. Those were pieces I collected over time through friends and traveling.<\/p>\n

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I have two pieces that I\u2019m buying through installments. I don\u2019t know if I would have felt comfortable spending thousands of dollars on art in one go.<\/p>\n

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Are you finding patterns in what people are buying right now?<\/strong><\/p>\n

We are more interested in artists creating unique works and hope that buyers will be too. We have so many conversations with our collectors, and we have found that people often don\u2019t know what they want. Just because someone likes one piece doesn\u2019t mean they\u2019ll like another piece. It\u2019s one of the downfalls of platforms like Amazon Art where they assume that you can draw parameters around taste. We\u2019ve found that if you find interesting work, and you tell a story, then that helps people fall in love with work.<\/p>\n

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\"Xochi
Xochi Solis crafting a new body of work during a Uprise Art corporate office residency. Photo\/\/Uprise Art<\/figcaption><\/figure>\n

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Who are artists who you find compelling right now?<\/strong><\/p>\n

We\u2019ve [been]\u00a0working with\u00a0Xochi Solis [for a number of years. Recently she] created painted collages at\u00a0a residency at Pele Prints\u00a0were she incorporated not only collage and painting, but\u00a0She also layered\u00a0silk screens and prints directly\u00a0onto the paper.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re like any of us here at Art Zealous<\/p>\n","protected":false},"author":9,"featured_media":4342,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,23,13],"tags":[41,40,42,43],"_links":{"self":[{"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/posts\/7663"}],"collection":[{"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/comments?post=7663"}],"version-history":[{"count":0,"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/posts\/7663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/media\/4342"}],"wp:attachment":[{"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/media?parent=7663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/categories?post=7663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/tags?post=7663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}