{"id":36727,"date":"2020-09-15T20:11:53","date_gmt":"2020-09-15T20:11:53","guid":{"rendered":"http:\/\/artzealous.com\/?p=36727"},"modified":"2020-09-15T20:50:31","modified_gmt":"2020-09-15T20:50:31","slug":"latinx-founded-art-advisory-aims-to-bring-full-service-support-to-artists-activists-and-collectors","status":"publish","type":"post","link":"https:\/\/artzealous.com\/latinx-founded-art-advisory-aims-to-bring-full-service-support-to-artists-activists-and-collectors\/","title":{"rendered":"Latinx Founded Art Advisory Aims to Bring Full-Service Support To Artists, Activists and Collectors"},"content":{"rendered":"\n

During Latinx Heritage Month, Art Zealous is proud to be featuring Domingo Comms, a new art communications advisory founded by arts communication and marketing specialist Veronica Petty.<\/em>

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Like many frequently jet-setting professionals with international concerns, Veronica Petty found herself actually existing \u201cat home\u201d for the first time in almost ten years in March at the beginning of the present pandemic.\u00a0

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During those ten semi-nomadic years passed, Veronica was overseeing marketing and communications efforts for large international art fairs and events including Money20\/20 Europe, Affordable Art Fair New York City, and PULSE Art Fair. Shortly after work from home became the new normal, her new interior design and arts communication advisory business Domingo Comms<\/a> came into being.\u00a0

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As a full-service, fully-customizable advisory, Domingo Comms boasts interior styling, art advising and communications as areas of expertise. During a time when more professionals are working from home, the need for interior decorating and styling \u2013\u00a0and affordable artwork \u2013 has expanded dramatically. \u201cI started this project because I realized that I hadn\u2019t spent time at home in 10 years,\u201d Veronica admits. \u201cPeople are looking around, especially the clients I\u2019m working with, and they\u2019re saying \u2018I just can\u2019t believe I lived with either empty walls or homegoods pieces.\u2019\u201d\u00a0

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Interior styling and art advising by Veronica Petty of Domingo Comms. Image courtesy of Domingo Comms.<\/figcaption><\/figure>\n\n\n\n

A FRESH APPROACH TO ART ADVISING & INTERIOR DESIGN

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Domingo\u2019s Interior Design service is informed by three powerhouse pillars of Veronica\u2019s pedigree: her background in affordable art, interior design techniques, and storytelling.\u00a0

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Her first job was with Innovate UK, a program run through the UK government where she was placed in charge of revitalizing charity shops for a local organization. \u201cIt was my job to take classes on visual merchandising and learn interior design, upcycling furniture and all these other things that I had no idea about,\u201d Veronica recalled. This experience opened her eyes to the possibilities of interior design and laid a strong foundation of understanding when it comes to visual merchandising and aesthetics.\u00a0

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\u201cMaking connections between something that\u2019s beautiful, meaningful, and long lasting and how value increases over time whether that\u2019s for you personally or financially\u201d is an appropriate stand-in for Domingo Comm\u2019s mission statement should Veronica ever need one. Her deeply personal approach to pairing clients with affordable, contemporary art while designing spaces that are both multi-functional and homey enough for our present living patterns is what makes Domingo such a standout new advisory.\u00a0

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During her one hour consultations, which Veronica is currently offering for $90, she gets to know her clients intimately with special focus on exploring their background and identity with the ultimate goal of discovering how they see themselves and what they want to say with their home and art. \u201cA lot of times before they even answer those questions, people aren\u2019t really sure they have those stories,\u201d Veronica observes about her clients in those consulting sessions. \u201cOnce we start talking, they end up with a renewed sense of who they are.\u201d\u00a0

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For example, one client is a couple with a small dog and new baby living in a one-bedroom, transitional apartment. \u201cThey\u2019re from Argentina. They have a new baby and want to make it as home-y as possible,\u201d Veronica explains. \u201cSo we designed a corner where she could breastfeed comfortably, there\u2019s room for the dog nearby, and the artwork is strategically placed so that when she goes back to work it\u2019s featured as a home office space. She works across the Latin American audience so we picked work that could be used as a conversation piece for new clients.\u201d

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\nhttps:\/\/www.instagram.com\/p\/CEziSyalmAu\/\n<\/div><\/figure>\n\n\n\n

Veronica offers longer, more expansive interior and art services as well. Many clients are looking just for specific artwork, working across any specifications. With her background in communications and marketing, Veronica has found that galleries and artists are reaching out more frequently for this type of service. \u201cA lot of galleries and artists are reaching out to me looking to market themselves better,\u201d she notes. \u201cDomingo Featured Artists was really built out of that need.\u201d

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BRINGING LATINX ART & CULTURE TO THE FOREFRONT WITH FEATURED ARTISTS

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Domingo\u2019s Featured Artists program showcases artworks from up-and-coming local New York, Latin American, and Latinx contemporary artists, an area of heritage that Veronica is acutely attuned to as a Latinx woman. Born and raised a New Yorker to a Colombian mother and white, New York City Firefighter father, her understanding of the Latinx experience informs her art advising from a perspective of identity.\u00a0

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Particularly now, and especially in the wake of Latinx Heritage Month, Veronica recognizes the need for deeper engagement and discussion when it comes to identity. \u201cMy mom always rejected the homogenous term of Hispanic or Latinx, being adamant about being Colombian. I grew up with that as well – feeling like I\u2019m not Colombian enough or American enough. We really should be using this time to talk about the incredible diaspora of Latinx cultures and heritage. I want to use this as a platform for my artists to talk about their specific experiences.\u201d

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\u201cI can reach out to working Colombian artists in Bogota who are still there and working and I feel secure that I\u2019m being authentic,\u201d she continues. \u201cIt\u2019s not about labels or a marketing strategy, I see their work and it speaks to me personally, and that was a gift from my mother \u2013 that she really wanted me to feel a connection to being Colombian. And I can turn to Latinx artists in the city and the US and I know their experience and that work speaks to me. I have to start practicing and embracing that because I want to be part of that conversation.\u201d\u00a0

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\nhttps:\/\/www.instagram.com\/p\/CFIC61SFP4r\/\n<\/div><\/figure>\n\n\n\n

Domingo Featured Artists<\/a> serves to combine all these things while highlighting the works that speak to Veronica personally and what she wants to make Domingo about from a mission point of view. \u201cIt\u2019s a resource for my clients,\u201d she says. \u201cBuilding a community so that when a client buys from a Domingo Featured Artist that they\u2019re part of a community. It\u2019s more than just the services, but a family.\u201d

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In regards to how we\u2019ll continue to interact with Latinx art going forward, Veronica firmly believes that the dialogue is just beginning. \u201cThere\u2019s so much work to be done breaking through barriers and talking about individual experiences of Latinx culture that can be expressed in art,\u201d she muses. \u201cThe beauty of Latinx culture is the music and the beauty, the color and the richness is just amazing.\u201d

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THE FUTURE OF INTERIOR DESIGN & ART AS A BROADER DIALOGUE

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\u201cThere\u2019s a movement happening out in the world, this is a timely moment to address these things in art,\u201d Veronica continues, referring to our current sociopolitical climate as a time of artistic renaissance. \u201cI\u2019ve never felt so encouraged to be myself. For the first time, to put myself out there and really embrace my identity. Especially with living abroad for so many years, and growing up in New York, I just feel that this moment is really powerful.\u201d

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The same can be said of interior design and how people are living at home, spaces where stability and comfort are starting to be valued over efficiency and ease. The capacity for beauty, and particularly affordable works by emerging artists who are creating works that are reflective of our current cultural ethos, is expanding. Veronica, expressing her deep affinity for bringing art and art lovers together, states \u201cI want to give people resources and practical advice so that they can do it forever.\u201d

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As for the artists Veronica works with, there\u2019s no shortage of inspiration to be found in our present, collective experience. \u201cArtists are just so excited, telling me that they just can\u2019t stop creating,\u201d she says. Domingo Comms\u2019 artist roster certainly validates that sentiment.\u00a0

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Find out more about Domingo Comms and Domingo Featured Artists through our ongoing series featuring artists, installations, profiles and more as we cover Latinx Heritage Month from September 15-October 15, 2020. Follow Art Zealous on Instagram<\/a> to keep up!\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

During Latinx Heritage Month, Art Zealous is proud to be featuring Domingo Comms, a new art communications advisory founded by arts communication and marketing specialist Veronica Petty. Like many frequently jet-setting professionals with international concerns, Veronica Petty found herself actually existing \u201cat home\u201d for the first time in almost ten years in March at the […]<\/p>\n","protected":false},"author":10,"featured_media":36733,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,21,13],"tags":[133,271,274,273,270,272],"_links":{"self":[{"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/posts\/36727"}],"collection":[{"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/comments?post=36727"}],"version-history":[{"count":0,"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/posts\/36727\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/media\/36733"}],"wp:attachment":[{"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/media?parent=36727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/categories?post=36727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/tags?post=36727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}