{"id":30370,"date":"2018-10-01T14:05:40","date_gmt":"2018-10-01T14:05:40","guid":{"rendered":"http:\/\/artzealous.com\/?p=30370"},"modified":"2018-10-01T15:21:19","modified_gmt":"2018-10-01T15:21:19","slug":"musings-on-the-art-worlds-fall-kick-off","status":"publish","type":"post","link":"https:\/\/artzealous.com\/musings-on-the-art-worlds-fall-kick-off\/","title":{"rendered":"Talking Shop with Ellie Hayworth: Musings on the Art World’s Fall Kick-Off"},"content":{"rendered":"

The process of launching Hayworth<\/a> has ingrained in me an almost-subconscious, discerning eye for marketing, both material and experiential.\u00a0 I\u2019ve always had a keen interest in propaganda posters \u2014 I encourage everyone reading this to immediately march over to kurimanzutto new york<\/a> to experience their latest project \u2014 and the different modes by which we consume and propagate visual rhetoric, particularly in the digital age.<\/p>\n

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It is no doubt that we\u2019ve hit the zenith in terms of the proliferation of media culture, but there is no greater tribute to the consumption \u2014 and regurgitation \u2014 of cultural rhetoric than evidenced by the outpouring of denizens in New York City in the weeks following Labor Day when the art and fashion world emerged from its month-long hibernation.<\/p>\n

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Credit \/\/ LIZA LOU, The Clouds,\u00a02015-2018. Photo courtesy Lehmann Maupin.<\/span><\/figcaption><\/figure>\n

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As the fall season kicked off with a cacophonous bang, I watched arts professionals, press, artist, students, and laymen alike scuttle across Chelsea\u2019s first-Thursday opening seeking the latest and the buzziest of exhibitions to direct their gaze and their social media feed.\u00a0 While my fellow peers scanned the horizon for the most eye-catching artworks and apropos settings to adorn their mosaics, shaking blue-chip hands and blowing air kisses at well-rouged cheeks, I stood astounded by the sheer convening power wielded by a handful of galleries in Manhattan\u2019s western-most neighborhood.<\/p>\n

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Needless to say, the exhibitions at the apex of the New York City to-do list had earned the attention:\u00a0 Liza Lou inaugurated a brand new nine-story Peter Marino building, Urs Fischer animated artificially intelligent chairs in a kitschy 1970s color palette, and David Zwirner<\/a> mounted an intergenerational blockbuster exhibition straight from pages of the art historical canon.<\/p>\n

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\u00a0<\/strong><\/p>\n

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Credit\/\/Salvador Dal\u00ed in Endless Enigma, at David Zwirner, Chelsea, Manhattan.<\/span><\/figcaption><\/figure>\n

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The aftermath was akin to grown-up Halloween and I reminisced over the spectacle as I plucked a dozen or so uniquely formatted, sophisticated press releases from the bowels of my art-going tote.\u00a0 And truly \u2014 whether you were present for the opening night festivities or returned for a quieter, more introspective digestion of the latest in artistic output \u2014 the whole experience can be credited to and as \u2018<\/em>marketing\u2019.<\/p>\n

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Perhaps the most thought-provoking among my September back-to-school cultural experiences was not in the art world at all, but rather in the fashion-lifestyle sector.\u00a0 Set your influencer-radar to New York City\u2019s Soho neighborhood and you\u2019d find a A.Human<\/em><\/a> \u2014 quite literally an experiential marketing exercise that almost solely leveraged on mystique, social media, and Kardashian-fueled influencer power to generate its prolific buzz.\u00a0 As someone who rather loathes our contemporary selfie culture and who would confidently call the A.Human<\/em> experience an experiential marketing production, I was aghast to find myself warming up to hyper-saturated backdrops and surrealistic props that allowed me to snap some cheeky, playful photos among good friends.<\/p>\n

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Credit\/\/ A.Human in Soho, Manhattan.<\/span><\/figcaption><\/figure>\n

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All this is to say \u2014 previously, I had spoken about the \u2018fish\u2019 and the \u2018farm\u2019, and how arts institutions today need to cultivate quality programmatic experiences to truly engage an attention-deficit, yet culturally-savvy audience.\u00a0 It has become apparent that now, more than ever, it is about building and nurturing a captive constituency of individuals through personal experience \u2014 both digital and analog.\u00a0 We have the means to be more vocal now than ever, and as professionals in the culture sector, we are tasked with continuously upping our ante to create authentic connections and produce generous experiences to confidently take us into the next generation.<\/p>\n

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Want to learn more? Reach out to me on\u00a0Instagram<\/a>\u00a0or go to\u00a0hayworth.co<\/a>\u00a0to connect and stay tuned for more\u00a0Talking Shop<\/em>!<\/p>\n

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top image \/\/ Ellie Hayworth at A.Human in Soho, New York.\u00a0<\/span><\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The process of launching Hayworth has ingrained in me<\/p>\n","protected":false},"author":36,"featured_media":30376,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,23,11,13],"tags":[],"_links":{"self":[{"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/posts\/30370"}],"collection":[{"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/comments?post=30370"}],"version-history":[{"count":0,"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/posts\/30370\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/media\/30376"}],"wp:attachment":[{"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/media?parent=30370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/categories?post=30370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/tags?post=30370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}