{"id":29632,"date":"2018-07-31T13:24:45","date_gmt":"2018-07-31T13:24:45","guid":{"rendered":"http:\/\/artzealous.com\/?p=29632"},"modified":"2018-07-31T13:43:06","modified_gmt":"2018-07-31T13:43:06","slug":"talking-shop-with-ellie-hayworth-creating-content-building-constituencies-and-telling-your-story","status":"publish","type":"post","link":"https:\/\/artzealous.com\/talking-shop-with-ellie-hayworth-creating-content-building-constituencies-and-telling-your-story\/","title":{"rendered":"Talking Shop with Ellie Hayworth: Creating Content, Building Constituencies, and Telling Your Story"},"content":{"rendered":"
Your one-stop-shop for insights into the world of art PR + communications.<\/em><\/p>\n <\/p>\n I recently participated in a fascinating lecture about social media marketing strategies that inspired me to think strategically about storytelling, content creation, and the media \u2014 and specifically about the fish<\/em> and the farm<\/em>. I became motivated to think big picture about the way we in the art world can leverage our different roles to become thought-leaders and content creators for our respective constituencies.<\/p>\n <\/p>\n For the sake of this particular application of the analogy, the farm <\/em>and the fish <\/em>are defined as follows: The farm <\/em>is your owned platform.\u00a0 This can be literal in terms of your museum, exhibition space, studio, or gallery, or digital in the form of your website, social media, proprietary podcasts, email newsletter, or web series.\u00a0 The fish, <\/em>on the other hand, exist in the public domain and must be sought within their respective platforms \u2014 the webzines, magazines, newspapers, blogs, and scholarly journals for whom they contribute.<\/p>\n <\/p>\n