Ferrick Mason<\/a>, are directly inspired by\u00a0her art in the painting studio, and incorporate instinct for color and love of naturally-inspired, organic forms. \u201cI see patterns in everything and try to use it in everything. I think patterns order our world, which makes art and design an extension of nature and a limitless inspiration,\u201d says Mason.<\/p>\n <\/p>\nPhoto\/\/ Monroe Alvarez<\/span><\/figcaption><\/figure>\nThe custom materials featured in Hamabla are inspired by the gorgeous colors of the sea, sunset pinks, blue ocean, and warm sand hues, so Mason\u2019s aesthetic was perfect for the interpretation of ocean-inspired designs Maynard wanted to feature in her line. \u201cA visit to Kentucky, a day at the horse track, some mint-juleps and a few hours in her Versailles design studio and we had the beginnings of the Hamabla Summer 2017 collection,\u201d explains Maynard. \u00a0\u201cI am so excited that my first artistic collaboration for Hamabla was with Alex. Her works can be seen in the printed Zuma<\/em> and Escondido<\/em> patterns on our totes and on our soon-to-be-classic Amagansett<\/em> outdoor fabrics on our umbrellas and chairs.\u201d<\/p>\n <\/p>\n
The feeling is certainly mutual as Mason adds, \u201cNot only do I love Joelle, but I love her style and really admire how Joelle is so quick to make a decision and move on.\u00a0 We work very effectively together. I was thrilled when she asked me to collaborate with her on textile designs for Hamabla beach.\u00a0 Joelle knows how to capture the laid back luxe Malibu beach culture.\u201d<\/p>\n
<\/p>\nPhoto\/\/ Monroe Alvarez<\/span><\/figcaption><\/figure>\nThe ocean has been a powerful muse for generations, so it\u2019s no surprise that artists seeking drama, beauty and inspiration would return again and again to the sea. \u201cGrowing up in a variety of seaside locales, I spent countless days marveling at the sheer magnificence of the ocean, sand, and sun in different seasons,\u201d Maynard said. \u201cI think artists have a love affair with the sea because it is constantly changing and it can be maddeningly hard to capture. It\u2019s a challenge for artists to show their interpretation and also a constant source of material since beaches and oceans are always moving and changing with the clouds, the winds, the tides and the seasons.\u201d When Maynard sought out to create products for the beach, she wanted to develop an aesthetic that honored this beauty, as opposed to competing with it.<\/p>\nPhoto\/\/ Monroe Alvarez<\/span><\/figcaption><\/figure>\nAs you can see, Maynard is inspired by the magnificence and splendor of the natural environment that is the sea, while also fascinated by old-world textile design and artisanal fabrics. \u201cThere is a rich body of artisans all over the world who still use the same methods today as they did generations ago. Whether it be Batik fabric dying, Turkish cotton weaving, hand-dyed African indigos or Shibori tie dyes, I am constantly inspired the ancient art of generations of fabric designers all over the world.\u201d<\/p>\nPhoto\/\/ Monroe Alvarez<\/span><\/figcaption><\/figure>\nHamabla beach goods are created by an in-house team of artists and designers and by artisans in residence who collaborate on a rotating basis. Aside from her partnership with Mason, Maynard commissioned some friends and family for collaborations.<\/p>\n
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She tapped her cousin Patience Boston for blanket design, who is a young artist and all-around creative in many endeavors like music, art, and textiles. For the chairs and umbrellas, Maynard did a lot of research on artisans who could make things out of bamboo, which is unique to her beach umbrella and chair offerings. Maynard found a group of artisans in Vietnam who make each of the pieces by hand using sustainability as their primary manufacturing principle – which is certainly a win\/win!<\/p>\n
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Growing up, Maynard had inspiration from her mother who is also an artist who focuses\u00a0on abstracts. In the past, Maynard would look at her mother’s pieces and try to draw out real life shapes from her work, just as people look up at the clouds and see familiar images. Maybe her mother will be her next collaboration?!<\/p>\n
<\/p>\nPhoto\/\/ Monroe Alvarez<\/span><\/figcaption><\/figure>\nIn terms of growing Hamabla, Joelle Maynard tells me there is so much more they want to do to complete \u201ca little bit of everything\u201d for the beach mantra. Hats, swimsuits and beach jewelry are just of a few of the items the team is working on for future seasons.<\/p>\n
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Keep up with Hamabla on Instagram<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"In the spirit of summer lovin\u2019, AZ wanted to share our current obsession which is a manifestation<\/p>\n","protected":false},"author":4,"featured_media":20846,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,24,23,13],"tags":[],"_links":{"self":[{"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/posts\/20840"}],"collection":[{"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/comments?post=20840"}],"version-history":[{"count":0,"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/posts\/20840\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/media\/20846"}],"wp:attachment":[{"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/media?parent=20840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/categories?post=20840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/artzealous.com\/wp-json\/wp\/v2\/tags?post=20840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}