{"id":15142,"date":"2017-02-01T14:08:24","date_gmt":"2017-02-01T14:08:24","guid":{"rendered":"http:\/\/artzealous.com\/?p=15142"},"modified":"2017-03-08T18:13:17","modified_gmt":"2017-03-08T18:13:17","slug":"art-world-jobs-ellie-hay-of-third-eye-pr","status":"publish","type":"post","link":"https:\/\/artzealous.com\/art-world-jobs-ellie-hay-of-third-eye-pr\/","title":{"rendered":"Jobs in the Art World: Ellie Hayworth of Third Eye PR"},"content":{"rendered":"
Every month,\u00a0we’ll be highlighting professionals who have been working hard behind the scenes in the art world and killing it. They will share their stories, experience, and offer advice in what will be a monthly series dubbed “Jobs in the Art World.”<\/strong>\u00a0We hope this inspires you to embark on that career move you’ve been wanting to take or just educate yourself on the hundreds of different career paths you can explore in the arts.<\/p>\n <\/p>\n We’re kicking off the series with Ellie Hayworth of\u00a0Third Eye<\/a>, an art PR firm based in NYC. Ellie gave us the scoop\u00a0about her background, current role, and of course, her favorite brunch spot.<\/p>\n <\/p>\n AZ: Talk to us about what you do at Third Eye and what a typical day is for you.<\/strong><\/p>\n Ellie<\/strong>: As an Account Executive at Third Eye<\/a>, timeliness and accountability are key, so I depend on my list of to-dos and deadlines that I update and revisit throughout the day.\u00a0 These often include setting press appointments, pitching stories, and pivoting our media strategy in light of new developments and refreshed ideas.\u00a0 On any given day, I find myself working across a number of clients\u2014preparing for a media preview at the New York Botanical Garden<\/a>, drafting a press release for The Brant Foundation<\/a>, or preparing post-event materials for benefits and galas.<\/p>\n <\/p>\n The most rewarding days are those spent either at media previews, studio visits, curatorial walkthroughs, or exhibition openings.\u00a0 Cultivating leads and unearthing interesting story lines always makes for a rewarding endeavor, but enjoying the fruits of our labor in the company of passionate writers, visitors, and patrons is all-the-more interesting. It’s often through these personalized initiatives, like artist-led walkthroughs, studio visits, or opening receptions, that the story lines reveal themselves.\u00a0 That quasi-investigative activity is one aspect of the job that always proves rewarding. It’s then time to head back to the office\u2014or access Gmail remotely–to facilitate and execute.<\/p>\n <\/p>\n AZ: How did you get into art PR? <\/strong><\/p>\n Ellie<\/strong>: While completing a Master\u2019s program in art business at Sotheby\u2019s Institute, I had a rather candid conversation with my thesis advisor\u2014with whom I\u2019ve had an ongoing friendship and owe much of my early professional success\u2014who recommended that my passion for communicating would be well-applied in the field of public relations.<\/p>\n <\/p>\n For some time I had entertained the idea of joining a gallery, with the hopes of growing into the role of sales director, or perhaps an art advisory firm, where I\u2019d have the opportunity to assist collectors in amassing a collection that is both emotionally fulfilling and psychologically stimulating.\u00a0 Notwithstanding, I pursued an informational interview with Third Eye and was immediately taken with the company philosophy. It seemed the perfect marriage\u2014an entrepreneurial environment where I was a part of a team acting as both ambassador and patron for various arts and culture initiatives, while helping facilitate the kind of thoughtful press coverage that our clients deserve.<\/p>\n <\/p>\n