The Now

The Now, created by video artists Laia Cabrera and Isabelle Duverger in collaboration with interactivity designers NoirFlux and Karan Parikh, is the first featured art presentation at Coolture Impact, the largest interactive public art platform on the windows of the Port Authority Bus Terminal in Times Square.
The now offers a journey into magical worlds, intertwining reality and fantasy, opening doors to hidden places and participatory environments. The Now explores transitory spaces and unseen parallel realities, in a cinematic voyage to visually striking realms, live painting, and animated characters with evolving narratives. Visitors are invited to walk, move and unravel the different storylines.

More infos: https://www.laiacabreraco.com/thenow