Optics: Brand as Visual Culture x Visual Culture as Brand

In today’s experience economy, the visual culture of branding is ubiquitous. Consider Instagram’s lifestyle stars, the merge of music and aesthetics, branded takeovers of city subways and streets, and the rise of trend forecasting: these crucial components of contemporary culture trade as much in pictures as in words. This discussion, hosted by Jillian Steinhauer as part of our ongoing series Optics: A New Way of Seeing Contemporary Culture, examines contemporary branding, and moreover its visual output, as a form of social, cultural, political, and economic exchange and production.


This is a free event, but please register in advance.

Start Date

June 26, 2018

End Date

June 26, 2018


06:00 AM - 08:00 AM


International Center of Photography (Museum), 250 Bowery, New York, NY 10012

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