What To Know About Gucci’s Latest Artist Collaboration
December 15, 2017 by
With the holiday season in full-force, leading designers and artists are coming together for holiday collaborations. Italian high fashion label Gucci is no stranger to collaborations in the art world. From their most recent collaboration with Artsy to their capsule collection with ‘Unknown Worker’ for the Gucci art exhibition No Longer / Not Yet. Gucci’s latest collaboration is with Spanish artist Ignasi Monreal, who currently lives and works in London, as a part of a new gift-giving campaign called “Gucci Gift” and we’re obsessed.
At just 23 years old, Ignasi Monreal is a fashion illustrator and graphic designer who has created surrealist art inspired by Japanese anime films, mythology, and British youth culture for the holiday season collection. Ever since Alessandro Michele took over the brand, we have seen back-to-back collaborations and new inspirations for the brand and we’re loving every minute of it. Monreal has so beautifully reinterpreted the Gucci’s motifs and products in his own vision and media. He uses digital painting tools to render ironic portraits with pop culture references which are then printed onto essential Gucci silhouettes.
This collaboration is part of the #GucciGift campaign, where Ignasi created shirts, shoes, bags, and accessories. In honor of this collaboration, street art, prints, and illustrations depicting mythology, ancient artworks, and still-lifes relating to the brand are also part of the mix. In addition to #GucciGift, you can see Monreal’s work at Gucci’s store windows which are brought to life when scanned on the Gucci App.
top image // courtesy of Gucci