THE PURGE: VALENTINES DAY 2017

at Red Bull Arts New York

Photos // Hanna Hazel

 

On Valentine’s Day, ahead of the US debut of his ongoing project, The Casual Pleasure of Disappointment, Bjarne Melgaard gave away his personal collection of designer fashion and streetwear FREE of charge to the public. In groups of 100, the shoppers had 5 minutes to fill their custom MELGAARD garbage bags with as much as they could carry. The line for the event went for blocks.

 

Up for grabs were pieces by Supreme, Margiela, Lanvin, Huff, Eckhaus Latta, Yohji Yamamoto, Stussy, Issey Miyake and Comme des Garçons — as well as 100+ pieces from the new MELGAARD streetwear collection, which made its world debut at the purge.

 

The Casual Pleasure of Disappointment opens to the public February 16 and will be on view until April 9, 2017 at Red Bull Arts New York, 220 W. 18th St, NYC